verybody at travel:minds has passion and experience, a combination that makes us well placed to advise, plan and buy for our clients. Honesty and integrity is of paramount importance and we pride ourselves in producing flexible marketing schedules that are clear, concise and above all else meet the needs of the client regardless of budget or size. Our transparency means that not only do our clients trust us but so too do the media, meaning we are better able to secure great rates and the best positions.
We are a truly independent agency with no bias towards any one media type and this allows us to be objective and deliver media options that are right for your needs. Ultimately we act as an extension of the marketing team; we prepare marketing plans, present them, implement them, then optimize and report on them. This definitive process leaves you, the client, time to focus on other things.
“If you can’t explain it to a six year old you don’t understand it well enough yourself” – Albert Einstein
Based on a detailed brief we take care of every aspect of the often complex process of planning your campaign. Our planning process is a tried and tested formula that couples our own knowledge and experience with detailed research using established industry tools.
We then negotiate and buy media at the best possible rates and pass any saving we make back to you. We monitor, optimise and review your campaign and deliver artwork so you don’t have to.
These proven processes are guaranteed to save both time and money, giving you the knowledge that your marketing campaigns are in safe hands.
As an agency we buy media locally, regionally and nationally in the UK. We also regularly buy and manage campaigns outside of the UK in EMEA, APAC and North America.
Click for more on each media type.
From regional press and magazines, through to national print titles, we have the knowhow and will find the best audience for your brand.
We make sense of the array of opportunities that exist in the digital space. From straight digital ad space through to fully integrated digital solutions across desktop, tablet and mobile, we are here to guide you.
Helping clients achieve more from their paid search activity is a core service. Our specialists are on hand to develop, deliver and optimize your campaigns and provide regular reporting and data.
Database drops, emails and postcode mail-outs are still a formidable marketing tool if done correctly. We can assist with the best route to market using this technique.
Paid for social media offers an array of ever changing options, but can be time consuming to understand, set up and run. We plan, create, manage and report on your campaign based on your needs.
A highly engaging and under-utilised media, local, regional and national radio offers an array of creative opportunities and targeting options.
Roadside, airports, buses… “outdoor ” has evolved from a poster-based media format to a digitally integrated and targeted option for advertisers. We make understanding the opportunities easy for you to digest.
Ambient is constantly changing and evolving. Coffee-cup advertising through to projecting images on the side of buildings: there are always creative and engaging ways to reach your audience.
Tried and tested mediums for highly targeted reach to UK consumers. We assist with the planning process, production of ads and buying of cost effective spots on a regional or national level.
We are on hand to assist with planning and implementation of your event. Whether it’s a trade, consumer or private invitation-only, we can make it happen.
Rob’s ethos is about specialism and providing a higher level of service and expertise for each client.
His vision for travel:minds is about easing the pain of planning and buying by delivering high levels of experience, knowledge and personal service, regardless of client size or budget.
Jon has over 15 years media experience with The i, Independent and London Evening Standard newspapers.
Travel is a passion and having worked predominantly within travel advertising he is acutely aware of the specific needs of the sector and works closely with clients and media.
Charlotte brings over 15 years experience, working predominantly in print & digital media for The Times & The Sunday Times, Metro (Associated Newspapers) & Regional news titles. She understands the changing face of media, working to develop ideas & concepts that engage with the target market.
Even with our limited budget, travel:minds developed a well-conceived and effective winter marketing program for Jasper and Marmot Basin that delivered strong results. Travel Minds is clearly a company that strives to achieve the best return for its clients.
Jon and all the team at travel:minds have a great understanding of our business and requirements and help us build successful media campaigns. Reliable and knowledgeable, they’re a great asset when it comes to the time-consuming and complex task of selecting the right media and securing it at the right price. Many thanks for all your work so far!
Having worked with travel:minds to create an annual advertising strategy encompassing a broad spectrum of on and offline media, we have found them to be extremely knowledgeable in their field and most importantly flexible to changing demands! The team are prompt to action requests, easy to work with and innovative in their approach
From our first meeting, the team listened to our objectives, understood our market and put together a media schedule that is not only aligned to our marketing goals, but flexible enough to adapt to our changing needs. We are very pleased to be working with a media agency that is motivated by our success and offers great value, creativity, advice, feedback and results!
We very much enjoy working with the Travel Minds team. Their understanding of the ski industry and wider overview of the media landscape is sound, their reporting transparent and their insight invaluable. The team has regularly gone above and beyond their remit to help us optimise our media spend, helping us to achieve excellent brand awareness, visibility and sales in a competitive online environment